Tag: digital-marketing
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Your First GTM Team Is Not Who You Think It Is
our first GTM team is a set of capabilities, not a set of people. Getting that order right is what separates startups that scale from those that stall.
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Why Your CRM Is Your Greatest GTM Communication Tool
Your CRM should be the single source of truth, the shared language, and the connective tissue that turns individual roles into a functioning system.
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When the Founder Funnel Runs Dry: Why Early-Stage Companies Stall
Early-stage startups rarely stall because of product. They stall because the founder funnel — the deals that come from the founders’ network, reputation, and personal hustle — eventually reaches its natural limit.
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What Boards Are Really Looking For in GTM (And Why Most Startups Miss the Mark)
Boards aren’t looking for a multi-slide funnel walkthrough. They want a simple, authoritative explanation: Who you sell to. How you reach them. How they become revenue. Why it will scale.
RampLine Consulting 